From Cairo, where rowing began · القاهرة
Synchronising Success.
Rowing was first raced on the Nile. In every fast boat since, one voice — the coxswain — makes eight oars land as one. We run companies the same way: human judgment sets the course, AI keeps the stroke rate.
The only seat facing forward.
In rowing — a sport first practised by the Ancient Egyptians along the Nile — the coxswain is the only one in the boat facing forward: the one who sees the line, sets the rate and synchronises every rower into a single, faster beat.
We operate the same way. A consultancy and holding company where human judgment sets the course and AI keeps every stroke in time — steering partners across three industries from one disciplined seat.
Chaired by Dr. Hussein El Ghazzawy — 35+ years at Schlumberger; former CEO & Managing Director (UAE) and VP & Managing Director, Egypt & the East Mediterranean.
Three industries. One tempo.
Marketing & Media
CXS Agency — full-service brand, content and performance, where AI does the heavy lifting and people make the calls. Every discipline a brand needs under one roof, from first sketch to market dominance.
Inside CXS AgencyHospitality & Entertainment
Experiences, not events. From Cassette — New Alamein's beachfront nightlife landmark — to delivery-first cloud kitchens and cultural programming, we build the rooms a city remembers.
Inside the venuesEnergy & Industry
Bridging the Mediterranean gap. Through EAGA, the Hynfra joint venture and Exelore FZCO, we develop utility-scale green hydrogen & ammonia — moving energy, technology and capital across three continents.
Inside the projectsEight oars, one rhythm. The coxswain doesn't pull harder — they make every stroke land at the same instant.
Synchronising Success · since the Nile
Crews we’ve rowed with, across three continents.
Eight oars.
One rhythm.
Welcome to the boathouse.
Nightlife, cloud kitchens, green ammonia — every shell on this rack is one we built, own and race ourselves. No client logos here.
Let's pull in the same direction.
Tell us where you want to go and we'll plot the fastest line there — reach the group office in Heliopolis, Cairo, or send a note below.