AI-powered · Human-driven
Synchronising Success.
A consultancy and holding company that turns ambition into momentum — pairing human instinct with AI precision across three industries: Marketing & Media, Hospitality & Entertainment, and Energy & Industry.
The backbone behind the boat.
In rowing — a sport first practised by the Ancient Egyptians along the Nile — the coxswain is the backbone behind any crew's success: the one who synchronises every rower into a single, faster beat.
We operate the same way. A consultancy and holding company where human judgment sets the course and AI keeps every stroke in time — steering partners across three industries from one disciplined seat.
Chaired by the former CEO of Schlumberger Eastern Mediterranean.
Eight oars, one rhythm. The coxswain doesn't pull harder — they make every stroke land at the same instant.
Synchronising Success · since the Nile
Three industries. One tempo.
Marketing & Media
CXS Agency — full-service brand, content and performance, where AI does the heavy lifting and people make the calls. Every discipline a brand needs under one roof, from first sketch to market dominance.
Communication is keyHospitality & Entertainment
Experiences, not events. From Cassette — New Alamein's beachfront nightlife landmark — to delivery-first cloud kitchens and cultural programming, we build the rooms a city remembers.
Experiences that resonateEnergy & Industry
Bridging the Mediterranean gap. Through EAGA, the Hynfra joint venture and Exelore FZCO, we develop utility-scale green hydrogen & ammonia — moving energy, technology and capital across three continents.
Powering tomorrowTrusted by brands across three continents.
Built, owned and operated.
Let's pull in the same direction.
Tell us where you want to go and we'll plot the fastest line there — reach the group office in Heliopolis, Cairo, or send a note below.