CXS Agency is our marketing & media arm — a full-service house across eight
disciplines, fusing human craft with AI velocity to take a brand from blank
page to market leader.
Brands Crafted · #1 Int'l Restaurant Award (MEA 2022)
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Cumulative Impressions · $50K+ Media Buying
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Minutes of Original Content · 60+ hrs audio
Communication is key
From brand building to out-of-the-box market infiltration, CXS takes a product
from positioning to the point of sale. Strategy, identity, performance and an
in-house production studio — AI accelerates the work, human taste finishes it.
As the marketing arm of an operating holding company, we don't theorise about
consumers — we watch them on the door of a nightlife venue and in the unit
economics of a cloud kitchen every week. That operator's instinct shapes
every engagement.
Brand Development
15+ brands crafted · award-winning identities
Digital Marketing
30M+ impressions · $50K+ media buying
Media Production
In-house studio · 8K minutes of content
Approach
ROI-considerate · data-driven · AI-led
Full-Service Capabilities
Eight disciplines. One integrated team.
Strategy, creative, media and production under one roof — so a brand moves from first sketch to market without a single handoff.
Brands we built, launched and grew — from a first logo to a 10,000-guest festival. Among them: a #1 Restaurant Brand, MEA (2022).
01
Mega-Influencer Campaign1M+ views
Puck Arabia
"Celebrating the everyday chef"
Our biggest mega-influencer project to date — a mixed-methods awareness campaign of content, images and reels built for maximum interaction and conversion. Rather than traditional promotions, we tailored a fun recipe-trial experience for mommies and their families, pampering them with the full Puck range for authentic, shareable reviews.
22% interaction rate
02
Brand Development · UAE#1 Brand, EMEA
SOLA Restaurant
"Straight outta Abu Dhabi"
Our first international partner, and always close to our hearts. Tasked with the conceptual development of a restaurant blending world-class fine dining with local flavours, we designed SOLA's brand around natural leather tones of green flecked with pure gold — local culture with an extra squeeze of luxury.
First international partner
03
3D Animation · Product Launch100% AI-rendered
Al Ahram Beverages — Devlin
"Launching into the future"
With Mint & Co. we delivered 3D-animated content for the launch of Devlin, Al Ahram Beverages' award-winning 8-year reserve single-malt whisky. From 3D model renders to a seamless angular display of the bottles, we amplified the product's luxury using no photographic imaging and a 100% AI-oriented approach.
with Mint & Co.
04
Brand & Logo DesignNational identity
Egyptian Rugby Federation
"Same pride, uplifted"
From ideation to the final mark, we created the logo for the national Egyptian rugby team — visually representing the Egyptian identity through a mascot. We chose Anubis to symbolise strength, stamina and speed, combining his portrait with the colours of the flag and the shape of a rugby ball for an intimidating, unmistakably Egyptian crest.
Supporting local talent & athletes
05
Content & Performance Marketing10M+ impressions
Egypt International Boat Show
"Diving deep"
In 2024 we developed promotional content for the 6th edition of EIBS to drive awareness and visits. In 2025 we returned for the 7th edition — designing and executing VIP giveaway PR packages and running their paid performance-marketing strategy.
Marrassi by Emaar · 2024–25
06MTA
Go-To-Market · KSA Expansion8M reached
Mohamed Talaat Architects
"Envisioning new markets"
A go-to-market strategy for engineer Mohamed Talaat's expansion into KSA and the Gulf. A comprehensive market study shaped tailor-made content, and a focused media-buying campaign complemented our organic reach — maximising ROI and growing brand recognition in a previously untapped market.
800K+ interactions · via he. Magazine
07
Logo Design · First ClientEst. day one
J's Jewelry
"Baby steps"
Our very first client — an artisan, hand-made-only brand that has accessorised the likes of Youssra, Hend Sabry and Hanna El Zahed. We expressed the mix of contemporary and classic that makes founder Engy (J) unique, highlighting her personal identity through a resemblance of her favourite accessory: the earring.
Youssra · Hend Sabry · Hanna El Zahed
08
Personal Brand · Content30K+ engagements
Sports & Fitness — Reda Ragab
"Mr. Muscles"
We curated the annual Spa & Wellness cover feature with visionary sports businessman Reda Ragab at Kempinski Royal Maxim Palace. Our campaign complemented the print feature with digital content from an interview — sharing his story, his personal brand and his success.
Kempinski Royal Maxim Palace
09
Social Media Management1100% reach
PP&P
"A challenge turned into opportunity"
Acting as PP&P's social media arm was a milestone for Coxswains. Handling multiple brands across Facebook, Instagram, LinkedIn and YouTube — spanning B2B/B2C and ATL/BTL — we found the right formula to optimise their online brand communication, driving a 1100% increase in reach and 2M+ organic impressions.
2M+ organic impressions · 4 platforms
10
Personal Brand · he. Magazine1M+ views
Abdallah Sallam
"From the world's greatest wonder"
A magazine cover feature shot at the Great Pyramids of Giza — founder Abdallah Sallam framed by the one true wonder of the ancient world. The launch drew 1M+ organic views and 20K interactions in its first week alone.
Great Pyramids of Giza · 20K interactions wk 1
11
FMCG Branding · Retail POSM9 flavours · 12 SKUs
Nosh & Ridge
"Healthier. Tastier."
Sister snack brands taking on Chipsy and Lay's at the supermarket shelf. We built the brand world and a full point-of-sale system — aisle add-ons, self-folding floor-stand displays and double-sided shelf tags — engineered to carry 12 SKUs across nine flavours and win the impulse moment, from single-serve to family pack.
