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Vertical 02 · Hospitality & Entertainment

Experiences, not events.

We don't rent nightlife — we run it. Anchored by Cassette on the New Alamein beachfront and extended through cloud kitchens and cultural programming, this is hospitality built, booked and operated entirely in-house.

Coxswains Holdings · coxswains.net

What we'll cover

Experiences, not events.

  1. 01How we position hospitality
  2. 02What we've built, in numbers
  3. 03Cassette — the flagship
  4. 04The 2026 season
  5. 05Owned brands — cloud kitchens & culture
  6. 06Nights we delivered
  7. 07Partner, programme or book

Positioning

Locally-flavoured, international-level hospitality.

We design experiences from ideation to launch — concept, venue, F&B, guest journey and the full night — and we run them ourselves. We don't rent nightlife; we run it.

The reach so far

What we've built, in numbers.

Owned brands, real crowds, real culture — across a venue, cloud kitchens and a touring programme.

0Artists Hosted at Cassette
0Guests Served
0Brands Showcased · HUNALQAHIRA
0Cities · #PLOTWIST

Cassette — New Alamein.

A 360° beachfront panorama. Our flagship nightlife destination — owned and operated.

Flagship · Nightlife

Cassette

A retro-futuristic beachfront nightlife destination in New Alamein — an indoor space with multiple terraces, state-of-the-art lighting and a 360° Mediterranean view, hosting local and international artists metres from the sea.

  • 200+Artists hosted
  • 50K+Guests served
North Square Mall · New Alamein

Cassette · Summer 2026

The 2026 season, on the door.

New Alamein's beachfront club. The season runs 11 June – 15 September. Doors 10PM · 21+.

0Nights this season
10PMDoors, every night
21+Strictly on the door
0Cashless venue

Cassette

We are the boombox. You are the cassette.

The only club on the coast where the booth faces the sea — built on the belief that a good playlist outlasts a bad summer.

The portfolio

What we own and operate.

Beyond the venue, owned food brands go to market delivery-first, while cultural programming gives our spaces their voice.

Nightlife

The venue

Cassette — New Alamein's beachfront flagship, owned and operated end to end with an in-house production and bar team.

Cloud Kitchens

Owned food brands

Taco & Co and Habibi & Co bring our own food brands to market delivery-first — Mexican street food and premium Lebanese.

Programming

Culture & crowds

HUNALQAHIRA, Markit and #PLOTWIST extend the cultural programming that gives our spaces their voice.

Owned brands

Cloud kitchens, culture and crowds.

Delivery-first food brands and a touring cultural programme — all built, booked and run in-house.

  • Taco & CoCloud kitchen · bold Mexican street food delivered fast — tacos, burritos, quesadillas and loaded nachos. Operating under Cassette.
  • Habibi & CoCloud kitchen · premium Lebanese — hummus whipped to order, wings glazed sticky, shawarma toum-slicked — delivered across El Sherouk in under 35 minutes.
  • HUNALQAHIRACultural programming · "This is Cairo" — revived during COVID-19 as a platform for rising artists. A voice of resilience streaming from Cairo, Dubai and New Alamein. broadcast hubs: Cairo · Dubai · New Alamein.
  • MarkitEvents · an open-space marketplace enabling growing local talents and businesses to showcase their work, reach customers and generate income.
  • #PLOTWISTEvents · not your regular hip-hop party. Live performances, veteran and debuting DJs and colourful production. 30+ artists · 6+ cities.
  • NONAMECuration · our own experience-based nightlife concept over five years. Retired in honour of partner and lead curator Ahmed Samy El-Adl.

Nights we delivered.

Festivals, international takeovers and first-of-their-kind nights — operated end to end.

Case study · Bar Services

ExtraSolaire — New Alamein Festival

As official partner for Bar Services at North Square Mall, with Counsel Masters, we ran the series end to end — artist requests, VIP table-side servicing, bar operations and logistics. Lineup: Amr Diab · Ruby · Omar Khairat · Rodge.

  • 10,000+Attendees served
  • End to endBar ops & logistics
Counsel Masters · North Square Mall

Case study · International takeover

Techno & Chill — "Night at the Museum"

The Egypt launch of "We Are Us" — a global community staging events in extraordinary places. They chose us to keep the same 5-star standard: table-side servicing for 300 international guests and 4 open-bar stations for over 3,000 spectators. Lineup: William Djoko · Mason Collective · Rolbac.

  • 3,000+Guests
  • 300International guests · table-side
  • 4Open-bar stations
We Are Us · International collaboration

Case study · First-of-its-kind

New Capital Talks — "The New Republic"

With organisers TSM and hosts ACUD, we delivered one of the first-ever panel talks in the New Administrative Capital — from registration and VIP flow to backstage operations and a brunch for over 200 people, welcoming guests into Egypt's new age of growth.

  • 200+VVIPs
  • FirstPanel talks in the New Capital
TSM & ACUD · New Administrative Capital

The operator's edge

A live venue teaches what no deck can: crowd flow, peak-night economics, and what keeps people coming back.

Because we own and run the room ourselves, every experience we build for a partner is grounded in nights we've already delivered.

Let's work together

Partner, programme or book.

Sponsorships, events, F&B and collaborations at Cassette and beyond. Cassette has its own home — season line-up, menu and table bookings at the New Alamein beachfront club.

info@coxswains.net Step inside the Cassette site ↗

(+2) 02 2779 6312
3 Met Ghamr St, Safir Square, Heliopolis 1184, Cairo, Egypt

Coxswains for Marketing & Commercial Trading (LLC) · Commercial Reg. 171711 · Tax ID 645-477-389

Coxswains