Skip to deck

Cassette · New Alamein · Summer 2026

We are the boombox.

New Alamein's beachfront resto-bar & club — a 360° Mediterranean panorama, DJs and cocktails all season. Built, booked and operated in-house by Coxswains.

Coxswains Holdings · coxswains.net

What we'll cover

Press play.

  1. 01The idea — booth faces the sea
  2. 02The room — what we've built
  3. 03The 2026 season, on the door
  4. 04What's on — seven nights
  5. 05Eats & drinks
  6. 06Why the room matters
  7. 07Book, partner or programme

Positioning

The only club on the coast where the booth faces the sea.

A retro-futuristic beachfront destination with a 360° Mediterranean panorama — the Mediterranean at your back, light on the floor and a sound system you feel before you hear it. Owned and operated end to end, built on the belief that a good playlist outlasts a bad summer.

The track record

What we've built, in numbers.

Owned, real crowds, real culture — the beachfront flagship of Coxswains hospitality.

0Artists Hosted at Cassette
0Guests Served
360°Mediterranean Panorama
0Nights a Week, One Room

Flagship · Nightlife

Inside Cassette

A retro-futuristic beachfront destination in New Alamein — an indoor space with multiple terraces, state-of-the-art lighting and mirror installations throwing the neon across the room, and a 360° Mediterranean view. Every table faces the booth, hosting local and international artists metres from the sea.

  • 200+Artists hosted
  • 50K+Guests served
North Square Mall · New Alamein

The 2026 Season.

The season runs 11 June – 15 September. Doors 10PM nightly · 21+ · fully cashless.

Cassette · Summer 2026

The season, on the door.

New Alamein's beachfront club. The season runs 11 June – 15 September. Doors 10PM · 21+.

0Nights this season
10PMDoors, every night
21+Strictly on the door
0Cashless venue

What's on

Seven nights, two sides.

Side A is the midweek build; Side B is the flip to the weekend. Press play on any night.

Mondays

Open Decks

The booth is yours — our platform for emerging DJs. A pro club rig, a beachfront crowd and 20 minutes of real floor time. Every genre welcome.

Match Nights

Football on the big screens

Every match on the big screens, from the group stages through to the Final on Sunday 19 July. Claim a table and pick your side.

Fridays

Cassette Cocktails

Signature sets and cocktails built from scratch — the weekend session on the sand, running late every Friday all season.

Cassette

We are the boombox. You are the cassette.

The only club on the coast where the booth faces the sea — built on the belief that a good playlist outlasts a bad summer.

Press play · dig in

Side A is the kitchen. Side B is the bar.

Mexican-leaning street food, freshly-squeezed cocktails and ice-cold beer — built to share across a long night on the sand.

  • Taco & CoSide A · bold Mexican street food built to share — tacos, burritos, quesadillas and loaded nachos. Our own cloud kitchen, operating under Cassette.
  • Habibi & CoSide A · an authentic Levantine kitchen, from wraps to mezze platters — our own delivery-first food brand, brought to the beachfront table.
  • The BarSide B · a certified team fluent in three languages — local & international cocktails and mocktails made with freshly-squeezed on-site juice only, with guest bartenders rotating in through the season.

Why the room matters

A live venue teaches what no deck can: crowd flow, peak-night economics, and what keeps people coming back.

Because we own and run the room ourselves, every experience we build for a partner is grounded in nights we've already delivered.

Ways in

Book, buy out or join the list.

Claim your spot on the floor, take the whole venue, or be first through the door.

Tables

Your whole night

A reserved table with bottle & mixer service, a dedicated host and priority entry — on a minimum spend that comes straight back in food & drinks. Every table confirmed personally by our team.

Private Events

Full or partial buyouts

Birthdays, brand launches, corporate nights, private parties — or take the whole coast. In-house production and bar team, custom menus, a team that runs the night end to end.

The List

First through the door

First access to Friday drops, match nights and table releases — before we post anything. One-click unsubscribe, always.

Find us on the coast

Book, partner or programme.

Tables, private events and collaborations at Cassette. The season line-up, menu and table bookings live on the Cassette site — the New Alamein beachfront club.

info@coxswains.net Step inside the Cassette site ↗

North Square Mall · New Alamein · North Coast, Egypt
@cassette.newalamein · coxswains.net

Coxswains for Marketing & Commercial Trading (LLC) · Commercial Reg. 171711 · Tax ID 645-477-389

Coxswains