Hospitality & Entertainment

Hunalqahira

هنا القاهرة — a Cairo cultural-events brand where heritage meets nightlife.

An entity of Coxswains Holdings
Essence

What it is.

HNQ · Sub-brand

هنا القاهرة (‘This is Cairo’) — a cultural-events brand where the city's heritage meets its nightlife. Lives under the hospitality vertical with its own full-colour blue identity.

Sub-brand
Cairo
Cultural events
Heritage × nightlife
The mark

Identity & endorsement.

Hunalqahira keeps its own wordmark. Give it 1× clear space on every side, hold its optical weight, and never stretch, recolour outside its palette, or merge it with another mark.

Coxswainsan entity of Coxswains Holdings

Clear space & misuse

Clear space — keep 1× the mark's height free on every side. Minimum size 24 px / 8 mm high.
✕ Don't

Recolour outside its palette, stretch or rotate it, add effects, place it on a busy or low-contrast ground, or lock it up with another mark.

✓ Do

Use the supplied artwork at full opacity, on the dark ground or a clean light plate, with clear space held and its single accent as the only signal.

Colour

One own signal, on the house ground.

The Hunalqahira brand colour is its single dominant signal. It lives in the Hospitality Crimson world of the Hospitality & Entertainment vertical, on the shared ink-and-paper ground — one accent per surface, never three palettes at once.

Hunalqahira — brand
#0001C6
Hospitality Crimson
#AE304E
Ink Black
#050505
Paper White
#FFFFFF
Discipline — 60 neutral ground · 30 ink & type · 10 the brand accent. Contrast holds to WCAG AA.
Typography · inherited

The house type system.

Hunalqahira sets in the Coxswains type system — one geometric voice, used with discipline. A bespoke display face is permitted for the wordmark only; everything else runs on these three.

Aa Bb Cc
Space Grotesk
Display

Headlines, the wordmark, big numerals. Tight, geometric, confident.

Aa Bb Cc
Inter
Text

Body, UI, long-form. Neutral and highly legible at every size.

Aa 0123
JetBrains Mono
Mono

Labels, data, code, captions. Signals precision and the engineering layer.

Voice · inherited

We write the way a coxswain calls.

The register shifts between a party flyer and a bank memo; the character never does. Four principles hold across every entity.

Direct

Say the thing. Lead with the point, then support it. Cut throat-clearing and warm-up.

Evidence-led

Hard numbers, clear logic. Every claim earns its place — and we always distinguish actual from forecast.

Composed

Assured, never loud. No exclamation-point energy; confidence is shown by what we leave out.

Purposeful metaphor

The crew, the rudder, the tempo — used to frame meaning, never to fill space.

In the lexicon
steerpacecrewmomentumsynchronisebuildoperatefinanceexecuteevidencedisciplinecadencebankable
Retired
synergybest-in-classworld-classdisruptcutting-edgegame-changerleverage (as filler)passionate aboutthrilled to
In use & governance

How Hunalqahira shows up.

Consumer-led, Coxswains endorsed

Consumer-facing collateral leads with the Hunalqahira wordmark and its own colour. Coxswains appears only where trust helps — a small “an entity of Coxswains Holdings” in the footer of decks, contracts and corporate pages.

Always inherit

The structural grid, the voice principles, the accessibility floor (WCAG AA), the naming system and the 60 / 30 / 10 colour discipline.

Permitted variance

Its own wordmark, its own brand colour, and a display face for the logo — all inside the hierarchy. One dominant signal only.

Requires CMO approval

A new sub-brand identity or name, any change to a lockup, or mixing more than one accent on a surface. Never three palettes on one surface.

Brand custody & final visual sign-off — Office of the CMO · Aya El Ghazzawy. When in doubt, choose restraint and ask the custodian.
In the house

Related in the Hospitality & Entertainment vertical.

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