Company Profile · AI-powered · Human-driven

Synchronising Success.

A consultancy and holding company that turns ambition into momentum — pairing human instinct with AI precision across three industries.

Coxswains Holdings · coxswains.net

Eight oars, one rhythm

What we'll cover.

01Who we are — the coxswain
02The model — human judgment + AI
03Marketing & Media — CXS Agency
04Hospitality & Entertainment — Cassette
05Energy & Industry — EAGA
06The owned-brand ecosystem
07The crew, the network & why Coxswains

Who we are · From scattered to one pull

The coxswain doesn't pull harder — they make every stroke land at the same instant.

In rowing — a sport first practised by the Ancient Egyptians along the Nile — the coxswain is the backbone behind any crew's success: the one who synchronises every rower into a single, faster, smoother beat. We took the name because we operate the same way.

Who we are.

A consultancy and holding company that owns and runs ventures across three industries — built, owned and operated, not outsourced. Founded in Cairo by Youssef El Ghazzawy · Coxswains for Marketing & Commercial Trading (LLC).

How we operate

Operators, not advisors. We carry the risk, hold the equity, and steer.

We don't chase synergy slides — every venture is one we run, not one we consult on. Human judgment sets the course; AI keeps every stroke in time. Models surface the signal; measured in outcomes, not vanity metrics; marketing, hospitality and energy under one roof, each sharpening the others.

The proof

The combined numbers.

One crew, three industries — the track record behind the boat.

0Combined Years of Experience

0Campaigns Delivered

0Guests Served

0Clean Energy in Development

Three industries, one tempo

One roof, three disciplines.

Built, owned and operated — not outsourced. Each vertical sharpens the others.

Marketing & Media

CXS Agency

Full-service brand, content and performance — where AI does the heavy lifting and human craft makes the call.

Brand & IdentityDigital & AIContent & ProductionPerformance

Hospitality & Entertainment

Experiences, not events

From Cassette — New Alamein's beachfront nightlife landmark — to venues, festivals and cloud kitchens we own and operate.

CassetteCloud kitchensFestivalsCultural programming

Energy & Industry

Powering the transition

Through EAGA, the Hynfra joint venture and Exelore FZCO — utility-scale green hydrogen & ammonia, capital and commodities.

Green hydrogenGreen ammoniaTradingAdvisory

Marketing & Media.

Vertical 01 · CXS Agency — where craft meets the algorithm. A full-service house across eight disciplines, fusing human craft with AI velocity to take a brand from blank page to market leader.

Capabilities

Eight disciplines. One integrated team.

Strategy, creative, media and production under one roof — so a brand moves from first sketch to market without a single handoff. AI accelerates the work; human taste finishes it.

01Brand & IdentityVision, naming, logo, identity systems, packaging & signage. Award-winning restaurant brand, MEA 2022
02Strategy & GrowthMarket research, go-to-market, journey mapping, lead-gen & CRO.
03Digital, Web & AIInteractive sites, UX/UI & apps, e-commerce, SEO, automation, chatbots.
04Content & ProductionVideo, 3D, motion, photography, drone, live streaming, podcast & 360°.
05Social & InfluencerSocial management, UGC, social listening, influencer campaigns & analytics. 1M+ views · 22% interaction
06Performance & MediaMedia buying, retargeting, programmatic, affiliate, commission-based. $50K+ managed monthly
07Events & ExperientialLaunch activations, VIP, sponsorship, hybrid, pop-up, merch & gifting. up to a 10,000-guest festival
08Advisory & BusinessBusiness plans, investor decks, sales collateral, M&A, retainers. run by operators

Case study · Brand Development · UAE

SOLA Restaurant — "Straight outta Abu Dhabi"

Our first international partner, and always close to our hearts. Tasked with the conceptual development of a restaurant blending world-class fine dining with local flavours, we designed SOLA's brand around natural leather tones of green flecked with pure gold — local culture with an extra squeeze of luxury.

#1Restaurant Brand · MEA 2022
FirstInternational partner

Brand Development · UAE

How we work · Human + AI

AI handles the heavy lifting. Our people spend their time on the ideas that actually move people.

A four-step rhythm — Diagnose, Design, Deploy, Scale — that turns raw signal into compounding brand growth.

Experiences, not events.

Vertical 02 · Hospitality & Entertainment — we don't rent nightlife, we run it. Anchored by Cassette on the New Alamein beachfront and extended through cloud kitchens and cultural programming, built, booked and operated entirely in-house.

Flagship · Nightlife

Cassette — New Alamein's beachfront flagship

A retro-futuristic beachfront nightlife destination in New Alamein — an indoor space with multiple terraces, state-of-the-art lighting and a 360° Mediterranean view, hosting local and international artists metres from the sea. The 2026 season runs 11 June – 15 September, doors 10PM nightly, 21+, fully cashless.

200+Artists hosted
10KGuests served
360°Mediterranean panorama

North Square Mall · New Alamein

Case study · Bar Services

ExtraSolaire — New Alamein Festival

As official partner for Bar Services at North Square Mall, with Counsel Masters, we ran the series end to end — artist requests, VIP table-side servicing, bar operations and logistics. Lineup: Amr Diab · Ruby · Omar Khairat · Rodge.

10,000+Attendees served
End to endBar ops & logistics

Counsel Masters · North Square Mall

More nights we delivered

International takeovers & first-of-their-kind nights.

Because we own and run the room ourselves, every experience we build for a partner is grounded in nights we've already delivered.

Techno & Chill

The Egypt launch of "We Are Us"

Table-side servicing for 300 international guests and 4 open-bar stations for over 3,000 spectators — keeping the same 5-star standard.

New Capital Talks

First panel talks in the New Capital

With TSM & ACUD, one of the first-ever panel talks in the New Administrative Capital — 200+ VVIPs, from registration to backstage.

Cassette season

Seven nights a week, one room

Open Decks, Match Nights and Cassette Cocktails — a running operation on the New Alamein beachfront.

Powering the transition.

Vertical 03 · Energy & Industry — from Egypt's position at the crossroads of Europe, Africa and Asia, we develop utility-scale green hydrogen & ammonia, and move the technology, capital and commodities that power what comes next.

Flagship project · Energy & Industry

EAGA — Egypt Amun Green Ammonia

The flagship of the Hynfra–Coxswains joint venture: a mega-scale green hydrogen and ammonia facility at Ras Banas on Egypt's Red Sea coast, leveraging Egypt's abundant solar resources and strategic geography to produce green ammonia for export to European and Asian markets. Structured for bankability from day one.

2 GWTarget Solar PV Capacity
1 MTPATarget Green Ammonia Capacity

Ras Banas · Red Sea · export to Europe & Asia

The vehicles

How we develop it — three entities.

EAGA is delivered through a Polish–Egyptian partnership and reaches global markets through a Dubai-registered arm. From sunlight to export: solar PV → electrolysis → green hydrogen → green ammonia → shipped from Ras Banas.

Flagship

EAGA

Mega-scale green hydrogen & ammonia facility at Ras Banas, Red Sea — export-scale, structured for bankability.

Joint venture

Hynfra

A Warsaw-based green hydrogen & renewable-energy company. Our JV pairs Hynfra's hydrogen engineering with local market expertise across MENA.

International arm

Exelore FZCO

Registered in the DMCC Free Zone, Dubai — the gateway for cross-border transactions, partnerships and project financing.

The owned-brand ecosystem.

Built, owned & operated — the ventures we run ourselves, across all three verticals. Delivery-first food brands and a touring cultural programme, all built, booked and run in-house.

Owned brands · Cloud kitchens & culture

What we own and operate.

Delivery-first food brands and a touring cultural programme — all built, booked and run in-house.

Taco & CoCloud kitchen · bold Mexican street food delivered fast — tacos, burritos, quesadillas and loaded nachos. Operating under Cassette.
Habibi & CoCloud kitchen · premium Lebanese — hummus whipped to order, wings glazed sticky, shawarma toum-slicked — delivered across El Sherouk in under 35 minutes.
HUNALQAHIRACultural programming · "This is Cairo" — a platform for rising artists streaming from Cairo, Dubai and New Alamein. broadcast hubs: Cairo · Dubai · New Alamein.
MarkitEvents · an open-space marketplace enabling growing local talents and businesses to showcase their work, reach customers and generate income.
#PLOTWISTEvents · not your regular hip-hop party. Live performances, veteran and debuting DJs and colourful production. 30+ artists · 6+ cities.
NONAMECuration · our own experience-based nightlife concept over five years. Retired in honour of partner and lead curator Ahmed Samy El-Adl.

The hybrid advantage

We don't just build campaigns — we build brands, venues, and ventures.

Recurring agency instinct plus real owned assets: a live venue teaches what no deck can — crowd flow, peak-night economics, and what keeps people coming back. Every play for a partner is grounded in businesses we run ourselves.

The crew steering the ship.

An operating company led by people who carry the risk — across strategy, operations and finance in all three verticals.

Chairman of the Board

Dr. Hussein El Ghazzawy

35+ years in energy & industry and former CEO of Schlumberger Eastern Mediterranean. He leads multinational teams on megaprojects and advises the energy portfolios of multinationals and governments across the region — a trusted advisor and keynote voice on the energy transition.

35+Years in energy & industry
3Continents bridged
SchlumbergerFormer CEO, Eastern Mediterranean

Chairman · Energy & Industry

The crew

Leadership across all three verticals.

The team steering strategy, operations and finance — operators who hold equity and carry the risk.

**Youssef El Ghazzawy**CEO & FounderA certified digital-marketing strategist; founded Coxswains and leads strategy and operations across all three verticals.

**Aya El Ghazzawy**Vice-Chairman & Chief Strategy OfficerA MENA digital-marketing pioneer; previously headed digital at Arla and Huawei.

**Ibrahim El Sharkawi**Chief Operating OfficerDrives operational excellence across all business lines, based in Dubai.

HA

Hesham Samir AbdelrahmanChief Financial OfficerCash flow, P&L, budgeting and investor relations.

NS

Naglaa MohamedExecutive Assistant & HR LeadKeeps the crew in time — people operations and group support.

Network & governance

Part of the wider community.

Active in the councils shaping trade, cooperation and responsible business across the region — with a formal legal footing behind every venture.

Egyptian Junior Business AssociationMember since 2021

Canada–Egypt Business CouncilMember since 2022

Egyptian Business Council for Int'l CooperationMember since 2022

UN Women's Empowerment PrinciplesSignatory

Partners, not clients

Trusted across three continents.

Brands we've built, launched and grown with — spanning marketing, hospitality and energy mandates.

The proof, again

One crew, three industries.

The combined track record — the four numbers behind everything you've just seen.

0Combined Years of Experience

0Campaigns Delivered

0Guests Served

0Clean Energy in Development

Why Coxswains

We carry the risk, hold the equity, and steer.

That blend — an operator's instinct sharpened by data — is how we turn ambition into momentum for the partners who row with us. Partners, not clients. Built, owned and operated.

Eight oars · one rhythm

Human judgment sets the course. AI keeps every stroke in time.

We operate the same way as the crew — steering partners across three industries from one disciplined seat.

Let's work together

Let's pull in the same direction.

Partnerships · Investment · Client work · Careers
From a single campaign to a full-service integration — tell us where you want to go.

info@coxswains.net coxswains.net

(+2) 02 2779 6312
3 Met Ghamr St, Safir Square, Heliopolis 1184, Cairo, Egypt

Coxswains for Marketing & Commercial Trading (LLC) · Commercial Reg. 171711 · Tax ID 645-477-389