Find the real opportunity
We audit the brand, market and data to surface the real opportunity — not the obvious one.
Vertical 01 · CXS Agency
Where craft meets the algorithm.
CXS Agency is our marketing & media arm — a full-service house across eight disciplines, fusing human craft with AI velocity to take a brand from blank page to market leader.
Coxswains Holdings · coxswains.net
Eight oars · one rhythm
Marketing & Media
Eight disciplines, one integrated team.
- 01Positioning — the operator's instinct
- 02Scale — what we've delivered
- 03Eight disciplines, one roof
- 04The work we're proud of
- 05Brands & partners
- 06How we work — human + AI
- 07Let's build your next campaign
From insight to impact
Positioning
We don't theorise about consumers — we watch them at our own venue's door.
As the marketing arm of an operating holding company, we live the unit economics of a nightlife venue and a cloud kitchen every week. That operator's instinct shapes every engagement — strategy you can trust because we run the businesses it's built for.
Scale
From blank page to market leader.
Strategy, identity, performance and an in-house studio — AI accelerates the work, human taste finishes it.
0Brands Crafted
0Cumulative Impressions
0Minutes of Original Content
0Media Managed Monthly
Capabilities
Eight disciplines. One integrated team.
Strategy, creative, media and production under one roof — so a brand moves from first sketch to market without a single handoff.
- 01Brand & IdentityVision, naming, logo, identity systems, packaging & signage. Award-winning restaurant brand, MEA 2022
- 02Strategy & GrowthMarket research, go-to-market, journey mapping, lead-gen & CRO.
- 03Digital, Web & AIInteractive sites, UX/UI & apps, e-commerce, SEO, automation, chatbots.
- 04Content & ProductionVideo, 3D, motion, photography, drone, live streaming, podcast & 360°.
- 05Social & InfluencerSocial management, UGC, social listening, influencer campaigns & analytics. 1M+ views · 22% interaction
- 06Performance & MediaMedia buying, retargeting, programmatic, affiliate, commission-based. $50K+ managed monthly
- 07Events & ExperientialLaunch activations, VIP, sponsorship, hybrid, pop-up, merch & gifting. up to a 10,000-guest festival
- 08Advisory & BusinessBusiness plans, investor decks, sales collateral, M&A, retainers. run by operators
04
The work we're proud of.
Brands we built, launched and grew — from a first logo to a 10,000-guest festival.
The catch
Case study · Mega-Influencer Campaign
Puck Arabia — "Celebrating the everyday chef"
Our biggest mega-influencer project to date — a mixed-methods awareness campaign of content, images and reels built for maximum interaction and conversion. Rather than traditional promotions, we tailored a fun recipe-trial experience for mommies and their families, pampering them with the full Puck range for authentic, shareable reviews.
- 1M+Views
- 22%Interaction rate
Case study · Brand Development · UAE
SOLA Restaurant — "Straight outta Abu Dhabi"
Our first international partner, and always close to our hearts. Tasked with the conceptual development of a restaurant blending world-class fine dining with local flavours, we designed SOLA's brand around natural leather tones of green flecked with pure gold — local culture with an extra squeeze of luxury.
- #1Restaurant Brand · MEA 2022
- FirstInternational partner
Case study · Social Media Management
PP&P — "A challenge turned into opportunity"
Acting as PP&P's social media arm was a milestone for Coxswains. Handling multiple brands across Facebook, Instagram, LinkedIn and YouTube — spanning B2B/B2C and ATL/BTL — we found the right formula to optimise their online brand communication.
- 1100%Increase in reach
- 2M+Organic impressions · 4 platforms
Case study · Go-To-Market · KSA Expansion
Mohamed Talaat Architects — "Envisioning new markets"
A go-to-market strategy for engineer Mohamed Talaat's expansion into KSA and the Gulf. A comprehensive market study shaped tailor-made content, and a focused media-buying campaign complemented our organic reach — maximising ROI and growing brand recognition in a previously untapped market.
- 8MReached
- 800K+Interactions · he. Magazine feature
Case study · 3D Animation · Product Launch
Devlin by Al Ahram Beverages — "Launching into the future"
With Mint & Co. we delivered 3D-animated content for the launch of Devlin, Al Ahram Beverages' award-winning 8-year reserve single-malt whisky. From 3D model renders to a seamless angular display of the bottles, we amplified the product's luxury using no photographic imaging and a 100% AI-oriented approach.
- 100%AI-rendered
- 8-yearReserve single-malt · with Mint & Co.
Case study · Event Marketing · Marrassi by Emaar
Egypt International Boat Show — “Diving deep”
We carried the Egypt International Boat Show across its 6th & 7th editions at Marrassi by Emaar (2024–25) — diving deep into the event's audience with a campaign engineered for reach and momentum year over year.
- 10M+Impressions
- 6th & 7thEditions · Marrassi by Emaar (2024–25)
Case study · Content & Production
Abdallah Sallam — “From the world's greatest wonder”
A hero-content shoot staged at the Great Pyramids of Giza — from the world's greatest wonder. The imagery cut through instantly, driving over a million views and twenty thousand interactions in its very first week.
- 1M+Views
- 20KInteractions in week 1 · Great Pyramids of Giza
Case study · Brand & Identity · National Crest
Egyptian Rugby Federation — “Same pride, uplifted”
We built the national-team crest around Anubis — strength, stamina and speed — giving the federation the same pride, uplifted. A brief close to our heart: supporting local talent and athletes with an identity worthy of the field.
- AnubisStrength · stamina · speed
- NationalCrest · supporting local talent & athletes
Case study · FMCG Branding · Retail POSM
Nosh & Ridge — “Healthier. Tastier.”
Full-stack FMCG branding plus complete retail POSM — healthier, tastier. We took the range from identity to the shelf across nine flavours and twelve SKUs, delivering it fully retail-ready.
- 9 flavours12 SKUs
- Retail-readyFMCG branding + full retail POSM
Case study · Sports & Fitness · Cover Feature
Reda Ragab — “Mr. Muscles”
We curated the annual Spa & Wellness cover feature with sports businessman Reda Ragab at the Kempinski Royal Maxim Palace, in Sports & Fitness Magazine — complementing the print feature with a social rollout that drove over 30,000 engagements.
- 30K+Engagements
- CoverFeature · Kempinski Royal Maxim Palace
Case study · Brand & Social · Our First Client
J's Jewelry — “Baby steps”
Our very first client, and where it all began — baby steps. We accessorised Youssra, Hend Sabry and Hanna El Zahed, cutting our teeth on the brand that started the whole journey.
- FirstClient · where it all began
- YoussraHend Sabry · Hanna El Zahed
05
Partners, not clients.
Brands we've built, launched and grown with — trusted across three continents.
The catch
Partners, not clients
Trusted by brands across three continents.
Among them, a Award-winning restaurant brand (MEA 2022)
How we work · Human + AI
Human creative. AI velocity.
AI handles the heavy lifting — research, iteration, media optimisation — so our people spend their time on the ideas that actually move people. A four-step rhythm that turns raw signal into compounding brand growth.
Build a system that scales
Strategy, story and a creative system built to scale across every channel and format.
Go to market, fast
AI-accelerated production, human-tuned craft, always-on optimisation.
Compound the wins
Measure what moved, double down on what works, compound the wins quarter over quarter.
Work with us your way
Let's build your next campaign.
Project · Monthly Retainer · Full-Service Integration
From a single launch to a fully embedded team — tell us where you want to go.
(+2) 02 2779 6312
3 Met Ghamr St, Safir Square, Heliopolis 1184, Cairo, Egypt
Coxswains for Marketing & Commercial Trading (LLC) · Commercial Reg. 171711 · Tax ID 645-477-389
Eight oars · one rhythm