Company Profile · AI-powered · Human-driven

Synchronising Success.

A consultancy and holding company that turns ambition into momentum — pairing human instinct with AI precision across three industries.

Coxswains Holdings · coxswains.net

What we'll cover

Eight oars, one rhythm.

01Who we are — the coxswain
02The model — human judgment + AI
03Three industries, one tempo
04The proof
05Signature works
06The crew & the chairman
07Why Coxswains · Let's row

Who we are

The coxswain doesn't pull harder — they make every stroke land at the same instant.

In rowing — a sport first practised by the Ancient Egyptians along the Nile — the coxswain is the backbone behind any crew's success: the one who synchronises every rower into a single, faster, smoother beat.

The model

Human judgment sets the course. AI keeps every stroke in time.

We operate the same way as the crew — a consultancy and holding company steering partners across three industries from one disciplined seat. Models surface the signal; our people make the call.

How we operate

Operators, not advisors.

We don't chase synergy slides — we carry the risk, hold the equity, and steer. Every venture is one we run, not one we consult on.

01

AI-powered, human-driven

Models surface the signal; our people make the call — technology with a hand on the tiller.

02

Measured in outcomes

Every play is built and judged against real return. No vanity metrics, no theatre.

03

Cross-vertical edge

Marketing, hospitality and energy under one roof — each one sharpens the others.

Three industries. One tempo.

Marketing & Media · Hospitality & Entertainment · Energy & Industry — each one sharpens the others.

The verticals

One roof, three disciplines.

Built, owned and operated — not outsourced.

Marketing & Media

CXS Agency

Full-service brand, content and performance — where AI does the heavy lifting and human craft makes the call.

Brand & IdentityDigital & AIContent & ProductionPerformance

Hospitality & Entertainment

Experiences, not events

From Cassette — New Alamein's beachfront nightlife landmark — to venues, festivals and cloud kitchens we own and operate.

CassetteCloud kitchensFestivalsCultural programming

Energy & Industry

Bridging the Mediterranean gap

Through EAGA, the Hynfra joint venture and Exelore FZCO — utility-scale green hydrogen & ammonia, capital and commodities.

Green hydrogenGreen ammoniaTradingAdvisory

The proof

The combined numbers.

One crew, three industries — the track record behind the boat.

0Combined Years of Experience

0Campaigns Delivered

0Guests Served

0Clean Energy in Development

The work we're proud of.

Three signature works — one from each vertical, operated end to end.

Case study · Marketing & Media

SOLA Restaurant

"Straight outta Abu Dhabi." Our first international partner. We led the conceptual brand development for a restaurant blending world-class fine dining with local flavours — natural leather tones of green flecked with pure gold.

#1Restaurant Brand · MEA 2022
FirstInternational partner

Brand Development · UAE

Case study · Hospitality & Entertainment

ExtraSolaire — New Alamein Festival

Official Bar Services partner at North Square Mall, with Counsel Masters. We ran the series end to end — artist requests, VIP table-side servicing, bar operations and logistics. Lineup: Amr Diab · Ruby · Omar Khairat · Rodge.

10,000+Attendees served
End to endBar ops & logistics

North Square · New Alamein

Case study · Energy & Industry

EAGA — Egypt Amun Green Ammonia

The flagship of the Hynfra–Coxswains joint venture: a mega-scale green hydrogen and ammonia facility at Ras Banas on Egypt's Red Sea coast, leveraging Egypt's abundant solar and strategic geography to produce green ammonia for export to European and Asian markets.

2 GWTarget Solar PV Capacity
1 MTPATarget Green Ammonia Capacity

Ras Banas · Red Sea

The crew steering the ship.

An operating company led by people who carry the risk.

Chairman

Dr. Hussein El Ghazzawy

35+ years in energy & industry and former CEO of Schlumberger Eastern Mediterranean. He leads multinational teams on megaprojects and advises the energy portfolios of multinationals and governments across the region — a trusted advisor and keynote voice on the energy transition.