EAGA — Egypt Amun
A green-ammonia mega-project at Ras Banas — government-licensed and built for export.
A Hynfra × Coxswains project brandWhat it is.
EAG · EnergyEgypt Amun Green Ammonia — a government-licensed green-ammonia mega-project at Ras Banas, structured for export and bankability. Delivered as a Hynfra × Coxswains partnership.
Identity & endorsement.
EAGA — Egypt Amun keeps its own wordmark. Give it 1× clear space on every side, hold its optical weight, and never stretch, recolour outside its palette, or merge it with another mark.
Hynfra × Coxswains project brand
Clear space & misuse
Recolour outside its palette, stretch or rotate it, add effects, place it on a busy or low-contrast ground, or lock it up with another mark.
Use the supplied artwork at full opacity, on a clean light plate, with clear space held and its single accent as the only signal.
One own signal, on the house ground.
The EAGA — Egypt Amun brand colour is its single dominant signal. It lives in the Energy Emerald world of the Energy & Industry vertical, on the shared ink-and-paper ground — one accent per surface, never three palettes at once.
The house type system.
EAGA — Egypt Amun sets in the Coxswains type system — one geometric voice, used with discipline. A bespoke display face is permitted for the wordmark only; everything else runs on these three.
Headlines, the wordmark, big numerals. Tight, geometric, confident.
Body, UI, long-form. Neutral and highly legible at every size.
Labels, data, code, captions. Signals precision and the engineering layer.
We write the way a coxswain calls.
The register shifts between a party flyer and a bank memo; the character never does. Four principles hold across every entity.
Direct
Say the thing. Lead with the point, then support it. Cut throat-clearing and warm-up.
Evidence-led
Hard numbers, clear logic. Every claim earns its place — and we always distinguish actual from forecast.
Composed
Assured, never loud. No exclamation-point energy; confidence is shown by what we leave out.
Purposeful metaphor
The crew, the rudder, the tempo — used to frame meaning, never to fill space.
How EAGA — Egypt Amun shows up.
EAGA — Egypt Amun is a co-presented project brand, delivered as a Hynfra × Coxswains partnership — not a wholly-owned Coxswains entity. Institutional material carries both marks at equal weight with EAGA — Egypt Amun leading; Coxswains is named as co-developer, never as sole owner.
Always inherit
The structural grid, the voice principles, the accessibility floor (WCAG AA), the naming system and the 60 / 30 / 10 colour discipline.
Permitted variance
Its own wordmark, its own brand colour, and a display face for the logo — all inside the hierarchy. One dominant signal only.
Requires CMO approval
A new sub-brand identity or name, any change to a lockup, or mixing more than one accent on a surface. Never three palettes on one surface.