CXS Agency
The group's creative and growth engine — brand, content, campaigns and digital for clients across the region.
An entity of Coxswains HoldingsWhat it is.
CXS · Marketing & MediaThe marketing & media vertical. Brand, content, performance and digital build for external clients, and home of CXS Web Studio (productised web lead-gen). Leads in Marketing Purple.
Identity & endorsement.
CXS Agency keeps its own wordmark. Give it 1× clear space on every side, hold its optical weight, and never stretch, recolour outside its palette, or merge it with another mark.
an entity of Coxswains Holdings
Clear space & misuse
Recolour outside its palette, stretch or rotate it, add effects, place it on a busy or low-contrast ground, or lock it up with another mark.
Use the supplied artwork at full opacity, on a clean light plate, with clear space held and its single accent as the only signal.
One own signal, on the house ground.
The CXS Agency brand colour is its single dominant signal. It lives in the Marketing Purple world of the Marketing & Media vertical, on the shared ink-and-paper ground — one accent per surface, never three palettes at once.
The house type system.
CXS Agency sets in the Coxswains type system — one geometric voice, used with discipline. A bespoke display face is permitted for the wordmark only; everything else runs on these three.
Headlines, the wordmark, big numerals. Tight, geometric, confident.
Body, UI, long-form. Neutral and highly legible at every size.
Labels, data, code, captions. Signals precision and the engineering layer.
We write the way a coxswain calls.
The register shifts between a party flyer and a bank memo; the character never does. Four principles hold across every entity.
Direct
Say the thing. Lead with the point, then support it. Cut throat-clearing and warm-up.
Evidence-led
Hard numbers, clear logic. Every claim earns its place — and we always distinguish actual from forecast.
Composed
Assured, never loud. No exclamation-point energy; confidence is shown by what we leave out.
Purposeful metaphor
The crew, the rudder, the tempo — used to frame meaning, never to fill space.
How CXS Agency shows up.
Institutional and vertical material uses the Coxswains system with the Marketing Purple accent as the single highlight; CXS Agency is named beneath. The structure never changes — only the accent does.
Always inherit
The structural grid, the voice principles, the accessibility floor (WCAG AA), the naming system and the 60 / 30 / 10 colour discipline.
Permitted variance
Its own wordmark, its own brand colour, and a display face for the logo — all inside the hierarchy. One dominant signal only.
Requires CMO approval
A new sub-brand identity or name, any change to a lockup, or mixing more than one accent on a surface. Never three palettes on one surface.