Brand at a Glance · Edition 2.0 · 2026 Internal & Confidential · Office of the CMO
A coxswain doesn’t pull an oar. They multiply everyone who does.
A Cairo-based multi-vertical operating company — we build, run and finance ventures across marketing & media, hospitality & entertainment, and energy & industry. Most groups add horsepower. We add coordination.
Core palette
Ink Black#050505
Paper#FFFFFF
Slateneutrals
Typeface
Aa
Space Grotesk — brand & digital Montserrat + Inter — investor
Vertical accents — one per surface, never mixed
Holding#FFC107
Marketing#9D4EDD
Hospitality#AE304E
Energy#2ECC71
The mark
Dot · the coxswain
Blade · the oar, 45°
Chevron · momentum
Clear space 1× · min 24px
Voice
Direct · evidence-led · composed. ✓ hard numbers, say the thing ✕ synergy · world-class · disrupt